Many products do not fail because of the market itself, but because of procurement structures, regulation and decision-making logic
Start with clarity. Scale with structure.
Discover our EU Market Risk Check and EU Sales Program.
Market Intelligence
Where Innovation Becomes Market Adoption
The Innovation Hub Aachen connects companies, municipalities, researchers and investors to transform bio-based innovations into market-ready projects, scalable business opportunities and regional value chains.
Together with partners including RWTH Aachen University, the Institute for Textile Technology (ITA), FaserInnovationsZentrum Zerkall, Zukunftsagentur Rheinisches Revier, BioökonomieREVIER and Nutzhanf Netzwerk e. V., we support the development of bio-based materials, sustainable construction solutions, circular economy projects and industrial decarbonisation initiatives.
Our focus goes beyond research. We identify market opportunities, assess regulatory requirements, explore funding pathways and help turn innovation into commercially viable projects.
Located in one of Europe's leading transformation regions for bioeconomy and circular economy, we provide access to strategic networks, industry partners, municipalities and innovation ecosystems across the value chain.
Current activities include the Hemp Project Workshop and collaboration with stakeholders such as the Cologne, Lippe zirkulär and the Zukunftsagentur Rheinisches Revier to advance practical circular economy and bioeconomy projects.
Upcoming event on June 9, 2026: Circular Economy & Regional Transformation with participants including the City of Cologne, LippeZirkulär and the Zukunftsagentur Rheinisches Revier.
Referenzen Zukunftsagentur Rheinisches Revier
Referenz: Rheinisches Revier
Referenz: RWTH Aachen Universität
Reference: Umweltwirtschaft NRW
Market Entry / Market Access
Commercial Market Access for Europe's Bioeconomy
Innovative products don't fail because of technology. They fail because they never reach the right decision-makers.
Behrentin Communication helps international bio-based companies successfully enter Germany, the DACH region and the European market.
We identify where real demand exists, connect you with the right partners and buyers, and align your market strategy with European regulations, procurement structures and commercial opportunities.
From market validation and strategic partnerships to customer access and business development, we help reduce market-entry risk, shorten decision cycles and accelerate sustainable growth.
Market access isn't about entering Europe. It's about becoming relevant where purchasing decisions are made.
Request your European Market Access Assessment.
Reference: Roots Europe
Reference: ETIKA Hemp Textile
Market check
Regulatory & Market Entry Transformation – Bioeconomy (PPWR)
Situation: Imminent EU PPWR impact on market access and procurement decisions.
Mandate: Translate regulatory requirements into decision- and procurement-ready market entry logic.
Task: Turning strategy from a lifestyle product into a consumer product, certification compliance / TÜV, PPWR compliance
Outcome: Reduced compliance and liability risk; enabled procurement approval and structured EU market entry.
Public & Research Stakeholder Transformation – City of Aachen / RWTH Aachen
Situation: Multi-stakeholder innovation project facing governance and alignment challenges.
Mandate: Establish decision structures aligning municipality, research, and industry interests.
Task: Hosting Hemp Innovation Hub in the Oecherlab Aachen with introducing & showcasing bioeconomy solutions to B2B and Public.
Outcome: Project endorsed and supported by the City of Aachen as a strategic innovation initiative.
Reference: Innovation Hub Aachen